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Since 1999, we’ve built our foundation on world-class service and customer dedication.

Image Matters is the premier office technology sales and services company headquartered in Knoxville, Tennessee.  Image Matters is recognized as the area’s largest authorized provider of Xerox, KIP and Muratec office products.  When you choose Image Matters, you’re investing in a locally owned business partner committed to providing you with innovative technology and extraordinary service. We will maximize your office printing with new technology that provides solutions for the success of your business.  The focus is on you the client- our success and growth is a direct result of thousands of faithfulTennessee based businesses.  Your success is our success.

We’re committed to making our customers’ lives easier and businesses more efficient by handling office printing and maintenance. We strive to ease our customers’ stress and save time and money. But we’re focused on more than just business. We’re reliable, honest, hard-working and responsible stewards of our customers’ resources, and we partner with community organizations seeking to improve the local economy any way we can.


Our innovative technology and dynamic services set us apart. Image Matters provides strategic solutions for your printing needs—and takes the burden out of maintenance, service and supplies.

Image Matters solutions include:

  • A custom solution to your printing needs, ensuring the right fit from day one

  • Anongoing, unrivaled managed print services program—not just a one-time improvement

  • Manufacturer support that ensures the best equipment and training

  • Certified and experienced technicians who are committed to great customer service

  • A guarantee that if your printer technology is down, our technicians will get you up and running again quickly—typically within four hours

  • Environmentally friendly or “green” technology

  • Unsurpassed integrity in everything we do


Founded in 1999 by Bob Lovelace and JD Sullivan, Image Matters quickly earned the reputation of Knoxville’s most respected office technology dealer. Over the years, the company has grown from just two dedicated employees to include over 30 sales and service professionals.Realizing it needed a more spacious showroom and office facilities, Image Matters relocated from Baum Drive to its current home on Sutherland Avenue in 2006.Today, Image Matters is the only locally owned and operated office technology dealership in Knoxville to provide a total document output solution. In addition to the traditional offerings of copy, print, fax and scan hardware, Image Matters introduced ImageLink in 2008. ImageLink is a revolutionary managed print service designed to support desktop and network printers. In 2009, Image Matters opened a full-service print shop—Image Matters Print & Copy Center—to meet its customers’ commercial printing needs.Since its inception, Image Matters has built a loyal customer base from Knox and surrounding counties representing small business as wellas healthcare, financial, educational and legal institutions.

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